Na última quarta-feira (03), Kappa e Botafogo iniciaram a pré-venda e anunciaram a data de lançamento da nova coleção de camisas do glorioso. A camisa que custa R$250 já pode ser adquirida pelo site da loja oficial do clube.

Porém, o anúncio foi alvo de fortes críticas do torcedor. Além da demora, tornando o Botafogo o único clube da série A que ainda não lançou os uniformes para a temporada, os torcedores reclamaram do fato da venda já acontecer mesmo sem o consumidor sequer ter fotos de como será o produto.

A prática não é nova no mercado, pelo contrário, é uma estratégia muito comum. Em seu twitter, o ex Vice presidente de comunicação do Botafogo Marcio Padilha, explicou aos torcedores que ”Assim a galera da pirataria só consegue falsificar depois do lançamento.”  Sendo assim, mesmo que o torcedor compre a peça na pré-venda, só conseguirá saber como é o modelo após o lançamento.

Categories: Elenco


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