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Fiz a comparação entre os números da torcida do Botafogo neste último domingo contra o Athlético/PR e os 7 jogos anteriores no seu estádio. O objetivo é tentar entender se a medida de baixar substancialmente o preço da Norte (R$20) em comparação aos da Leste (R$60) e Oeste (R$80) geraria uma migração entre os setores.

Antes de continuar, sempre defendi uma mudança similar, já que não entendia o setor mais popular (Norte) não ter a maior taxa de ocupação. Era um sinal claro de uma política de preço de ingressos sem muito critério.

Vamos, então, aos dados. Antes, lembrando:

1 — Não é possível considerar gratuidades (990) ou ingressos promocionais (345) por não sabermos a destinação dessas pessoas no estádio

2 — Desconsiderei também os camarotes promocionais (488) ou os ingressos para a tribuna (306)




Público Total (5863) por setor:

N — 2376 (40,5% era 23,19%) 
LI — 2688 (45,85% era 47,36%)
OI — 799 (13,63% era 12,16%)

Houve um aumento expressivo no público da Norte, sem muita perda do público da Leste Inferior, considerando a participação destes setores em relação ao total

Como se comportou a Leste
(a % é em relação ao público do próprio setor)

Int — 729 (27,1% era 25,5%)
1/2–960 (35,7% era 37,2%)
Sócios — 999 (37,1% era 37,2%)

A composição da Leste não se alterou muito. Proporcionalmente, a divisão de ingressos se manteve inalterada. Mas levando em consideração os números podemos ter uma ideia melhor

Em números:

Int — 729 (era 1234)
1/2–960 (era 1794)
Sócios — 999 (era 1749)

Assim, analisando os números absolutos, não nos ajuda muito. Vamos comparar o público da Leste em relação ao jogo contra o Bahia, em 02 de maio, considerando que os números foram próximos.




Comparação Botafogo e Bahia x Botafogo e Athlético/PR
(ocupação em relação ao público pagante total)

Pagante: 5521 x 5863

Preços:

Norte — R$20 x R$20
Leste Inferior — R$30 x R$60
Oeste Inferior — R$60 x R$80

Norte — 1074 x 2376 (19,4% x 40,5%)
Leste Inferior — 3363 x 2688 (60,9% x 45,8%)
Oeste Inferior — 655 x 799 (11,8% x 13,6%)

Aqui dá para notar bem a diferença de público entre os mesmos setores. A participação da Norte dobrou e a Leste perdeu 25%.

(voltando a apenas o jogo contra o Athlético/PR)

Como se comportou a Norte
(a % é em relação ao público do próprio setor)

Int — 1148 (48,3% era 40,8%)
1/2–968 (40,7% era 40,6%)
Sócios — 260 (10,9% era 18,5%)

Em números:

Int — 1148 (era 1037)
1/2–968 (era 1051)
Sócios — 260 (era 434)




Conclusão

Portanto, embora seja importante analisarmos mais jogos com o mesmo preço, acredito que poderíamos arriscar dizer que houve, sim, uma migração para a Norte de torcedores da Leste.

Temos que considerar, também, que foi dia dos pais e a Globo transmitiu o jogo para o Rio de Janeiro, o que pode ter diminuído o público. Entretanto, já foi possível detectar um movimento dos torcedores.

A partir daí, cabem as perguntas:

1 — Essa distribuição de torcida no estádio é o que o Botafogo quer?

2 — Essa distribuição seria mantida caso os ingressos na Leste e na Oeste fossem mais baratos?

Eu continuo com dúvidas e sairia em busca de respostas junto aos torcedores, embora o momento para ter sido feito isso era na hora do jogo.

Em todo o caso, essa revitalização da Norte me parece bem positiva e que bom que a diretoria se movimentou nesse sentido. Vamos ver os próximos jogos para entender melhor esse movimento.

Twitter: @othiagopinheiro

Crédito da foto: Victor Silva/Botafogo


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